After the Borsa, Fiera Milano well represents Milan as a capital of business. It was once located at the end of Via Buonarroti, with the main entrance in Piazzale Giulio Cesare, where you can see one of the biggest fountains of Milan, the Four Seasons Fountain planned in 1927 by the architect Renzo Gerla.
Established in the twenties, in 1997 it expands with new pavillons in the Portello area and during the autumn 2005 it moves to the new site in the hinterland of the city, Rho-Pero, close to the ring road west and easily accessible by underground, line 1. The new Fiera Milano has been planned by Massimiliano Fuksas.
The pavilions articulate around Corso Italia, the main road that starts at the underground exit. You can accede to the exhibition areas and to snack bars and restaurants. The buildings have got a numeration from 1 till 24: the even numbers are on the right side and the odd numbers are on the left side. The pavilions for Expo 2015 are close to the fairground: the area, which was once an industrial area, has been redeveloped for this project.
Considered one of the most important and up-to-date exhibition centres of Europe, Fiera Milano develops on an area of 345.000 square metres of covered exhibition space plus 60.000 outdoors, divided in eight huge pavilions all equipped with high-tech services. Since 2009, the outdoor areas have been used for concerts and music festivals of intarnational artists such as Red Hot Chili Peppers, The Cure, Guns N’ roses and Ozzy Osbourne.